Started from passion but got buried in responsibility?
Hi, I'm Amy Farahay. I help studio owners identify what's holding growth back and create a clear path forward.
Whether you're facing declining revenue, leadership challenges, growth decisions, or simply feeling stuck, I help you uncover what's not working, strengthen what is, and build a business that can thrive long-term.
Sometimes that means creating a profitable teacher training. Sometimes it means developing stronger leaders, improving systems, refining your messaging, or helping you navigate an important transition inside your business.
You do not need more noise. You need clear direction, a practical plan, and a trusted partner who can help you build it.
What do you need help with right now?
Choose the area that sounds most like where your business feels stuck.
My Team Depends on Me for Everything
Develop stronger teachers, mentors, and leaders so you are not the only person holding the business together.
Revenue Is Down and I Can’t Figure Out Why
Find the leaks in your messaging, enrollment process, website, offers, and systems so your business can start moving again.
I Need a New Revenue Stream
Create or strengthen a Yoga Alliance-approved 200HR or 300HR teacher training that brings revenue, depth, and leadership into your studio.
I Need Someone in My Corner
Get ongoing strategic support from someone who can help you make decisions, solve problems, and build what comes next.
Not sure what’s actually holding growth back?
Take the 10-minute Studio Growth Assessment and discover whether your biggest opportunity is revenue, systems, leadership, visibility, or growth pathways.
I don’t just give advice. I help build the solution.
Most consultants identify problems and leave you with a list of things to fix.
I work differently.
Sometimes that means creating a new teacher training. Sometimes it means rebuilding your website, cleaning up your messaging, developing leaders, or helping you navigate a major transition.
Whatever the challenge, my role is simple: find what is keeping you stuck and help you fix it.
“Amy helped me stop carrying everything alone. She gave me back my mission and helped me believe in what I was building again.”
Heather Fixico · Sweet Apple Yoga
Most people don’t start a business because they love managing problems.
They start because they care deeply about helping people.
Somewhere along the way, that passion gets buried beneath staffing issues, marketing decisions, enrollment concerns, rising expenses, and the endless responsibilities of ownership.
For more than 20 years, I have worked inside yoga and wellness, helping studio owners strengthen leadership, increase revenue, develop teacher trainings, and build businesses that can thrive long-term.
My role isn't to hand you a report and send you on your way.
My role is to become a strategic partner, helping you identify what is not working, build the solution, and create a business that can grow without depending on you for everything.
Sometimes that means designing a teacher training that creates revenue and develops future leaders. Sometimes it means refining your messaging, improving your website, strengthening your team, or helping you navigate a major transition inside your business.
Most business problems are symptoms. Low enrollment, staff turnover, shrinking margins, and overwhelm are often signs of a deeper disconnect.
You built something meaningful. Together, we'll clear the clutter, reconnect to what matters, and build what comes next.
Ready to figure out what is keeping your business stuck?
Book a 15-minute clarity call. We’ll look at where your business feels heavy, identify the immediate bottlenecks behind your low enrollment, team friction, or revenue drop, and map out your next step forward.
Schedule Your Clarity Call