BUSINESS STRATEGY • YOGA EDUCATION • PROGRAM DEVELOPMENT

I help you see what your business needs next, then help you build it.

For more than 20 years, yoga has shaped the way I teach, lead, build, and solve problems.

It taught me to look beyond what is happening on the surface. To notice patterns. To understand how one part affects the whole. And to come back to purpose when things become complicated.

I approach business the same way.

A marketing problem may actually be a messaging problem. A website problem may be an offer problem. A revenue problem may begin with the customer journey. And a teacher training problem rarely begins with the curriculum alone.

I help business owners step back, see what is really happening, and build what the business actually needs next.

Sometimes that's a clearer business. Sometimes it's a new program, offer, website, or revenue stream. And sometimes it's a teacher training built from the ground up.

Different problems. Same approach.
20+ years in yoga + wellness • 200+ studios supported worldwide • Strategy through implementation
Amy Farahay business strategist and yoga education consultant
The Connection

Yoga taught me how to see business differently.

I didn't leave yoga to become a business strategist.

I became one because of everything I learned inside it.

I spent years working inside yoga studios, not only teaching classes but helping run the businesses behind them.

I managed teams. Supported teachers. Improved sales. Built programs. Solved operational problems. Strengthened the student experience. Developed leaders. And learned how all of those pieces affected the health of the business.

Yoga taught me to observe. Operations taught me to solve. Entrepreneurship taught me to build.

Today, those three things shape how I work with every client.

How I Work

First we find the real problem. Then we build the right solution.

Whether I'm helping reorganize a business, developing a teacher training, strengthening an offer, or building a new program, the process begins the same way.

01

Clarify

What are you actually trying to build? What isn't working? What do you want the business to become?

02

Organize

We connect your offers, programs, messaging, customer journey, resources, and revenue opportunities around one clear direction.

03

Build

Then we create what is missing. A program, curriculum, website, sales page, offer, system, resource, or launch strategy.

04

Implement

I stay close enough to help put the work into practice, troubleshoot what is not working, and adjust as things evolve.

I don't believe strategy should end with a document telling you what to do next. Sometimes the most valuable thing I can do is roll up my sleeves and help you do it.
The Work Takes Different Forms

The approach stays the same.

Start with what you're trying to build or what isn't working. From there, we determine what the business actually needs.

Business + Brand Strategy

I have built a lot. Now I need it to make sense.

For established business owners who have outgrown the way their business is currently organized, positioned, or communicated.

Clarify your positioning Organize your offers Simplify the customer journey Restructure your website Identify revenue opportunities Build what is missing
Explore Business Strategy
Teacher Training + Program Development

I have something valuable to teach. I need help turning it into a program.

For studios, educators, and experts ready to turn their knowledge into a structured, marketable education experience.

200HR Yoga Teacher Training 300HR + The Leadership Path Custom certifications Curriculum + manuals Faculty + student resources Yoga Alliance + launch support
Explore Teacher Training
Why Teacher Training?

Teacher training is where everything I do came together.

Teacher training may look like an education program from the outside.

But building one successfully requires much more than writing a manual.

You need strong curriculum. Teachers who can lead it. Pricing that makes financial sense. A schedule the studio can support. A message people understand. Students who see the value.

You also need systems, policies, faculty resources, student materials, marketing, sales strategy, and often Yoga Alliance approval.

That combination of education, operations, leadership, strategy, and business development is exactly where my experience lives.

Over time, teacher training became one of the deepest specialties inside Inspire.

I wasn't only helping studios write manuals. I was helping them build the business around the training.

Teacher Training + Program Development

Your knowledge. Your brand. A program built to actually work.

Whether you're launching your first training, adding an advanced pathway, or turning your own methodology into a certification, I can help build the full education system around it.

200HR Teacher Training

Start with a complete ready-to-use curriculum or build a custom program around your studio, philosophy, faculty, and community.

Explore 200HR

The Leadership Path | 300HR

A complete advanced teacher-development pathway designed to help experienced teachers know themselves, trust themselves, and teach as themselves.

Explore The Leadership Path

Custom Programs + Certifications

Turn your methodology, specialty, or expertise into a structured curriculum, certification, continuing education experience, or signature training.

Explore Custom Development
Real Results

From “this feels overwhelming” to a sold-out teacher training.

Launched her first training in January 2026
Sold out the first session
Recouped her investment through YTT registration within a couple of months
Next training already scheduled for January 2027
“The thought of writing a Teacher Training program from scratch felt very overwhelming, which led me to kick the YTT can down the road. When Amy reached out and explained how Inspire could support my goal, it felt very doable.”
“Amy and Addie provided a ton of mentorship, sales advice, and marketing strategies to ensure I was successful out the gate. And I am!”
Niecia Bullock
And Sometimes The Business Itself Needs The Work

You don't always need to create more. Sometimes you need to make sense of what you've already built.

You've accumulated years of expertise.

Programs. Services. Workshops. Content. Offers. Ideas. Resources.

The problem isn't that none of it is good.

The problem is that it may no longer fit together.

That's where I step in.

We find the central idea. We determine what stays. We organize the offers. We clarify who they're for. We map how people move through the business. We strengthen the messaging. Then we build whatever is missing.

Strategy Through Implementation

I don't hand you a list and tell you to hire ten other people.

Depending on what your business needs, I may help you with one piece or several connected pieces.

Clarify your positioning
Organize your offers
Develop a signature program
Build a teacher training
Create curriculum + manuals
Map your customer journey
Restructure your website
Build a sales page
Develop an opt-in
Create a revenue strategy
Strengthen your messaging
Organize existing content
Build faculty resources
Develop systems + processes
Prepare Yoga Alliance materials
Create launch campaigns
You don't need all of these. You need the right ones.
Amy Farahay strategist and yoga education expert
Why Amy?

I don't just give advice. I help build the solution.

I've spent more than 20 years inside businesses, not standing outside of them telling owners what they should do.

I've taught yoga, led operations, managed teams, built programs, developed teacher trainings, worked in sales and marketing, created systems, strengthened websites, solved revenue problems, and built my own company.

But underneath all of it is the same philosophy yoga taught me years ago.

Observe first. Understand how the pieces are connected. Find what's actually creating the problem. Come back to why you're doing the work in the first place.

Then make the next move from there.

That's how I teach. That's how I lead. And that's how I help build businesses.

Frequently Asked Questions

You don't need to know exactly what you need before we talk.

Do you only work with yoga studios?

No. Yoga and wellness are the foundation of my experience, and teacher training is one of my deepest specialties, but I also work with established wellness professionals, educators, practitioners, and founders who need help clarifying, organizing, or building their business.

What if I know something isn't working but I don't know what the problem is?

That's okay. You don't need to diagnose the problem before we work together. We can look at the offers, messaging, customer journey, website, programs, revenue, and systems together and determine where the disconnect is actually happening.

Can you help build what you recommend?

Yes. That's one of the biggest differences in how I work. Depending on the project, I may help build the curriculum, program, website strategy, sales page, resource, system, offer structure, messaging, or launch materials.

How did teacher training become your specialty?

Teacher training brought together nearly every part of my experience: yoga education, curriculum, operations, leadership, sales, marketing, pricing, systems, student experience, faculty development, and Yoga Alliance preparation. Over time, it became one of the clearest ways I could help studios create both a meaningful education program and a stronger business.

Can you work with programs or content I already have?

Yes. Existing programs, workshops, curriculum, offers, content, and resources often don't need to be thrown away. We determine what is still valuable, where it belongs, what needs to change, and how everything should fit together.

Not Sure Which Box You Fit Into?

Good. You don't need to.

Bring me what you're trying to create. Bring me what's not working. Bring me the ideas you can't quite organize.

We'll figure out what the business actually needs and what makes sense to build next.